In today’s world, where consumers are constantly bombarded with messages, the key to standing out is not just to be seen, but to be felt. As a sociologist, my passion lies in helping brands connect with real people in a genuine and authentic way.

My journey in the world of advertising and marketing communication has always revolved around one central theme: understanding people. With experience on both the agency and brand side, I’ve seen firsthand how powerful empathy can be. It’s not just a buzzword — it’s the foundation of effective communication and genuine connection.